Basic

For a Quick Skill Enhancement, Enroll in Our Basic Digital Marketing Program

DMIM’s complete digital marketing course covers all the basics of each digital marketing module, including blogging, content development, emailing, networking, social media, SEO, and PPC. With our basic course backing you, you will be able to start a career as a digital marketing expert, both as a freelancer and as a full-time professional.

Our digital marketing classes are led by dedicated student-oriented mentors that also offer personalized resume generation, one-on-one tutoring, as well as mock interviews.

The basic program is a short-term course, divided by flexible hours so that individuals from different walks of life can effortlessly pursue it. The course is ideal for freshers, homemakers, students, brand owners, individual business owners, sales professionals, and traditional marketers.

No minimum eligibility is required for enrolling in this basic course. However, having sound English and computer knowledge can benefit the candidate.

MODULE:1 (2 hours)

  • Introduction of Marketing and Marketing Mix
  • B2B Vs B2C Marketing
  • Getting started with the Branding
  • Introduction to Online Market Research

MODULE: 2 (3 hours)

  • What is digital marketing?
  • What is the Need of digital marketing?
  • Difference between digital marketing and traditional marketing?
  • Components of digital marketing Tools required in digital marketing
  • Case Study….

MODULE: 3 (6 hours)

  • Domain names and domain extensions what is EMD ?
  • Domain hosting, Chanel & FTP accounts What is website?
  • Difference between website and blog?
  • Technologies involved in website development?
  • What is content management system CMS?
  • WordPress setup, Plugins, Themes WordPress customization

MODULE: 4(3 hours)

  • Introduction of Personal Blogging
  • Blogging best practices
  • Setting up your Blog- Live

MODULE: 5 (2 hours)

  • What is keywords? And its Type.
  • LSI keywords
  • Tools for keyword research
  • Keyword match type [BM,BMM,EM,PM].

MODULE: 6 (9 hours)

  • Evolution & Growth of Search Engines. Basics of SEO.
  • How Search engine Works (google).
  • SEO Ranking factors (First page ranking hack ).
  • Crawling, robots, spider,
  • Google Indexing, Google Sandbox, Google Algorithms.
  • SEO success pyramid
  • On page optimization & Technical SEO
  • Off Page & SEO Audit

MODULE: 7 (2 hours)

  • Basic HTML Tags for SEO
  • Head section and related tags & Body section and related tags
  • HTML editors CSS (cascading style sheet) & HTML Website building

MODULE: 8 (5 hours)

  • Google Analytics Setup
  • Google Webmasters setup
  • Bing Webmasters
  • Website tracking and monitoring tools
  • Website tracking data analysis
  • Google Tag Manager

MODULE: 9 (3 hours)

  • Google Analytics
  • Custom Dash Boards
  • Advance Goal Setting & Advance Filters in GA
  • Advance event tracking & Custom Analytics Reporting
  • data visualizations and benchmarking
  • Heat Maps In & page analytics
  • What Is Website Audit & its Tools
  • Why Do I Need An Audit?

MODULE: 10 (15 hours)

  • Introduction to google AdWords
  • Where ads can be seen on Google?
  • Ad Auction, Ad positioning, Ad Ranking Factors
  • AdWords Terminologies
  • Google AdWords account structure
  • Search Network, Display Network, Shopping Network & Video Network
  • Conversion Tracking & Universal App Campaign

MODULE: 11 (20 hours)

  • What is SMM? & Why is it used ?
  • Orientation to Social Media- Relevant Stats (Global and Indian) with Success Stories and Case studies
  • Creating a Facebook Marketing Strategy
  • Twitter Marketing and Advertising.
  • LinkedIn Marketing
  • Social Media Customer Care and Social Media Tools
  • Instagram, Pinterest and Snapchat Marketing.
  • Video Marketing (YouTube, Vimeo)

MODULE: 12 (3 hours)

  • How to write Effective email content and subject line?
  • Deliverability funneling Why email automation is required?
  • Data analysis & Hyper personalization
  • Open rate tracking
  • Use of Tools for automation like Mail chimp

MODULE: 13 (3 hours)

  • What are Freelancing portals?
  • Account setup and creation Understanding
  • Drafting the Proposal
  • Sample Work & Payments

ADVANCED

Industry’s Most Comprehensive and Advanced Internet Marketing Course – 6+ Modules, 20+ Specialization, and a 6 Digit Salary

DMIM’s advanced digital marketing course in Gwalior is for individuals who are seeking to pursue a sustainable career in internet marketing or set up a dynamic digital marketing business. Ours is a complete package that covers all aspects of digital marketing in detail, supported by enough guidelines, case studies, theories, practical approaches, and growth hacks.

The advanced digital marketing course covers the basics in the preliminary classes and then trains individual models in detail. The course is as good as any post-graduation certification from a reputed college. It will help you to build, optimize, and analyze online advertising campaigns, earn organic traffic, and gain commendable brand recognition.

Gain advanced digital marketing certification from DMIM to become a prominent part of the vibrant digital marketing community.

Digital experts, with over 10 years of experience create our curriculum, while our classes are available as part-time, weekend or evening classes.

Anyone who wants to make digital marketing their ultimate career line should consider taking the advanced course. This is ideal for entrepreneurs, business owners, and marketing manager. Freshers, college graduates, homemakers, and individuals can also pursue the course.

Job opportunities include digital marketing manager, SEO manager, content manager, and social media marketing manager.

Minimum eligibility required is bachelor’s degree or equivalent qualification.

MODULE: 1 (2 hours)

  • Defining Niche & How to write SEO optimized content
  • Personal Right place for Implementation of CTAs
  • Use of Proper Tags (h1,h2..)
  • Attractive Title and headings Anchor Texts
  • Think like buyer Strategies
  • Role of CMS & How to choose from different content ideas
  • Understanding Buyer’s Personal Case Study..(Movies)

MODULE: 2 (2 hours)

  • What is inbound Marketing? &Why do we need it?
  • Stages of inbound marketing
  • S marketing- When sales meet marketing.
  • Engaging Website visitors (right place to put CTAs)

MODULE: 3 (2 hours)

  • What is Psychology? & Impact of Psychology in buyers
  • Decision making process
  • Creating a need in user’s mind
  • Secret of Better positioning of advertisements
  • How does Color combination play an important role in people’s mind?
  • What does each color represent? Secret of choosing the right color.

MODULE: 4 (3 hours)

  • What is Growth hacking?
  • Who use it and why do we need it?
  • Why Product Market Fit is important?
  • What is OMTM (One Metric That Matters)? and why to focus on it?
  • What’s ESR and ESS (Experiment Success Ratio or Experiment Success Score)? Growth Hack to achieve OMTM
  • What is Unicorn Growth Hack?
  • User Personas What is Channel Persona?
  • and how should your channel look like for your niche?
  • Growth Triangle: Relationship between Patience, Budgets and Growth Triple
  • Peak Effect: Lifetime of any channel potentially in 3 phases – Early Adopters (Hacks), Early Majority (Organic), Late Majority (Paid)
  • Other People’s Networks (OPNs)
  • Lean Analytics: Bare minimum tracking, reporting and analysis.

MODULE: 5 (2 hours)

  • What are Cyber Laws? and its Importance.
  • Intellectual Property Rights & Copyright Laws
  • Laws related to Trojan Attacks
  • Email Bombing and Spamming
  • Cyber Security Privacy of Data (SSL security)

MODULE: 6 (3 hours)

  • What is media planning and Media buying?
  • Objectives & Media Strategies

MODULE: 7 (3 hours)

  • What is Lead Generation? And their tools?
  • What are Rented attention and Owned attention?
  • Lead generation Challenges? & Sources of Lead generation

MODULE: 8 (3 hours)

  • What is Viral Marketing? & Who uses Viral Marketing?
  • Components of Viral marketing & Deadly Secrets of Viral Marketing.
  • What’s Viral Marketing Research?
  • Viral Marketing niche Case Study…

MODULE: 9 (3 hours)

  • Local Listing & Hands on Tools Reviews,
  • Ratings Citation & Social media presence

MODULE: 10 (3 hours)

  • Client Marketing Reporting Tools & SEO reports
  • PPC Search engine marketing reports & PPC Display marketing reports
  • Social media marketing reports & Email marketing reports

Certifications

List of certificates

DMIM Certification

AD Words Certification

To become Ad Words Certified, you’ll need to pass the AD Words Fundamental exam and more Ad Words exam. DSIM will prepare and help you to clear all these exams:

Hubspot Certification

Facebook Certification

Google Analytics Certification

Google Digital Sales Certification

V Skill Certification

Career Option

Web Content Manager

Online Reputation Manager

Online Entrepreneur

Digital Account Manager

Market Place Manager

Online Lead Manager

Online Advertising Specialist

Digital Account Manager

E-commerce Specialist

Social Media Marketer

Digital Campaign Planner

Ad Words Specialist

Email Marketer

Affiliate Marketer

Search Engine Optimization

Tools Worth

WHY DMIM

We are authorized Advanced Digital Marketing Training Institution providing Certified Courses Designed and Delivered by the Industry Experts with the Practical Approach.

  • Gwalior’s First career counselling and certified Digital Marketing Training Institution.
  • World class digital marketing training on 11 industry essential modules and become A Google, Facebook, hubspot, V-skill (Govt. authorization) Certified Professionals
  • Suitable batch timings- Evening, Weekends, Sundays (so you could join according to your schedule).
  • Providing Experienced Trainers and Experts from Industry.
  • Interactive doubt sessions with Mentors.
  • Guest speakers from Digital marketing industry
  • World class Digital marketing study material, books, eBooks and notes.
  • Comfortable and AC classrooms.
  • Free international tools Worth Rs. 40,000.
  • Free international tools Worth Rs. 40,000.
  • Live case studies of digital marketing projects from across the globe.
  • 100% student satisfaction guaranteed.
  • 100% Job Assistance
  • Career counselling and post training support available

Who Can Attend?

Student
Professionals
Job Seekers
Business Person
Fresher
Housewives
CEO / MD
Franchise Owners

Interested To
Get Our Featured Service