MODULE:1 (2 hours)

  • Introduction of Marketing and Marketing Mix
  • B2B Vs B2C Marketing
  • Getting started with the Branding
  • Introduction to Online Market Research

MODULE: 2 (3 hours)

  • What is digital marketing?
  • What is the Need of digital marketing?
  • Difference between digital marketing and traditional marketing?
  • Components of digital marketing Tools required in digital marketing
  • Case Study….

MODULE: 3 (6 hours)

  • Domain names and domain extensions what is EMD ?
  • Domain hosting, Chanel & FTP accounts What is website?
  • Difference between website and blog?
  • Technologies involved in website development?
  • What is content management system CMS?
  • WordPress setup, Plugins, Themes WordPress customization

MODULE: 4(3 hours)

  • Introduction of Personal Blogging
  • Blogging best practices
  • Setting up your Blog- Live

MODULE: 5 (2 hours)

  • What is keywords? And its Type.
  • LSI keywords
  • Tools for keyword research
  • Keyword match type [BM,BMM,EM,PM].

MODULE: 6 (9 hours)

  • Evolution & Growth of Search Engines. Basics of SEO.
  • How Search engine Works (google).
  • SEO Ranking factors (First page ranking hack ).
  • Crawling, robots, spider,
  • Google Indexing, Google Sandbox, Google Algorithms.
  • SEO success pyramid
  • On page optimization & Technical SEO
  • Off Page & SEO Audit

MODULE: 7 (2 hours)

  • Basic HTML Tags for SEO
  • Head section and related tags & Body section and related tags
  • HTML editors CSS (cascading style sheet) & HTML Website building

MODULE: 8 (5 hours)

  • Google Analytics Setup
  • Google Webmasters setup
  • Bing Webmasters
  • Website tracking and monitoring tools
  • Website tracking data analysis
  • Google Tag Manager

MODULE: 9 (3 hours)

  • Google Analytics
  • Custom Dash Boards
  • Advance Goal Setting & Advance Filters in GA
  • Advance event tracking & Custom Analytics Reporting
  • data visualizations and benchmarking
  • Heat Maps In & page analytics
  • What Is Website Audit & its Tools
  • Why Do I Need An Audit?

MODULE: 10 (15 hours)

  • Introduction to google AdWords
  • Where ads can be seen on Google?
  • Ad Auction, Ad positioning, Ad Ranking Factors
  • AdWords Terminologies
  • Google AdWords account structure
  • Search Network, Display Network, Shopping Network & Video Network
  • Conversion Tracking & Universal App Campaign

MODULE: 11 (20 hours)

  • What is SMM? & Why is it used ?
  • Orientation to Social Media- Relevant Stats (Global and Indian) with Success Stories and Case studies
  • Creating a Facebook Marketing Strategy
  • Twitter Marketing and Advertising.
  • LinkedIn Marketing
  • Social Media Customer Care and Social Media Tools
  • Instagram, Pinterest and Snapchat Marketing.
  • Video Marketing (YouTube, Vimeo)

MODULE: 12 (3 hours)

  • How to write Effective email content and subject line?
  • Deliverability funneling Why email automation is required?
  • Data analysis & Hyper personalization
  • Open rate tracking
  • Use of Tools for automation like Mail chimp

MODULE: 13 (3 hours)

  • What are Freelancing portals?
  • Account setup and creation Understanding
  • Drafting the Proposal
  • Sample Work & Payments