MODULE: 1 (2 hours)

  • Defining Niche & How to write SEO optimized content
  • Personal Right place for Implementation of CTAs
  • Use of Proper Tags (h1,h2..)
  • Attractive Title and headings Anchor Texts
  • Think like buyer Strategies
  • Role of CMS & How to choose from different content ideas
  • Understanding Buyer’s Personal Case Study..(Movies)

MODULE: 2 (2 hours)

  • What is inbound Marketing? &Why do we need it?
  • Stages of inbound marketing
  • S marketing- When sales meet marketing.
  • Engaging Website visitors (right place to put CTAs)

MODULE: 3 (2 hours)

  • What is Psychology? & Impact of Psychology in buyers
  • Decision making process
  • Creating a need in user’s mind
  • Secret of Better positioning of advertisements
  • How does Color combination play an important role in people’s mind?
  • What does each color represent? Secret of choosing the right color.

MODULE: 4 (3 hours)

  • What is Growth hacking?
  • Who use it and why do we need it?
  • Why Product Market Fit is important?
  • What is OMTM (One Metric That Matters)? and why to focus on it?
  • What’s ESR and ESS (Experiment Success Ratio or Experiment Success Score)? Growth Hack to achieve OMTM
  • What is Unicorn Growth Hack?
  • User Personas What is Channel Persona?
  • and how should your channel look like for your niche?
  • Growth Triangle: Relationship between Patience, Budgets and Growth Triple
  • Peak Effect: Lifetime of any channel potentially in 3 phases – Early Adopters (Hacks), Early Majority (Organic), Late Majority (Paid)
  • Other People’s Networks (OPNs)
  • Lean Analytics: Bare minimum tracking, reporting and analysis.

MODULE: 5 (2 hours)

  • What are Cyber Laws? and its Importance.
  • Intellectual Property Rights & Copyright Laws
  • Laws related to Trojan Attacks
  • Email Bombing and Spamming
  • Cyber Security Privacy of Data (SSL security)

MODULE: 6 (3 hours)

  • What is media planning and Media buying?
  • Objectives & Media Strategies

MODULE: 7 (3 hours)

  • What is Lead Generation? And their tools?
  • What are Rented attention and Owned attention?
  • Lead generation Challenges? & Sources of Lead generation

MODULE: 8 (3 hours)

  • What is Viral Marketing? & Who uses Viral Marketing?
  • Components of Viral marketing & Deadly Secrets of Viral Marketing.
  • What’s Viral Marketing Research?
  • Viral Marketing niche Case Study…

MODULE: 9 (3 hours)

  • Local Listing & Hands on Tools Reviews,
  • Ratings Citation & Social media presence

MODULE: 10 (3 hours)

  • Client Marketing Reporting Tools & SEO reports
  • PPC Search engine marketing reports & PPC Display marketing reports
  • Social media marketing reports & Email marketing reports